ALFED's new alliance is here to solve two big headaches for the aluminium industry:
- Crazy high energy bills: UK aluminium factories pay 50% more for electricity than in Europe— the alliance is fighting to cut costs.
- Wasted recycling: Only 51% of aluminium packaging gets recycled now; the goal is to hit 90%!
Why did Merrynewonjump on board? Because this alliance is all about what we do best: using recycled aluminium for soap jars and designing smart drainage trays to reduce waste—total "green vibes" matching the alliance's mission!Check out ALFED's mission here 
The alliance plans to do 5 things, and our soap jars nod along:
- Lower energy costs: Cheaper power for aluminium factories means lower costs for us.
- Boost recycling: More UK recycled aluminium means we can source cheaper materials.
- Train new talent: The alliance will train welders, making it easier for us to hire skilled workers.
- Build a circular economy: Aiming for 90% recycling—our jars are already 100% recyclable!
- Lobby for policies: The alliance will talk to the government, maybe bringing us eco-subsidies.
Big players in the alliance are doing awesome things:
- ALVANCE makes green aluminium with hydropower—we can use this low-carbon metal for jars.
- Austal uses aluminium to build lighter ships—just like our jars are 1/3 the weight of glass!
But our soap jars bring the everyday eco-vibes:
✅ 8 rounds of testing for the drainage tray—no more mushy soap!
✅ Custom designs like daisy engravings—boutique hotels love them.
✅ The alliance wants to cut bathroom plastic—our jars are the perfect example!
Here's how this affects your bathroom:
- Cheaper aluminium soap jars (thanks to the alliance cutting energy costs).
- Easier recycling—your old jars can become new ones right here in the UK.
- Maybe your next hotel stay will feature our alliance-branded soap jars—eco-friendly and stylish!
The UK Aluminium Alliance isn't just another group—it's a "green mutual - aid group" for the aluminium industry. Our Merrynewon soap jars are riding this wave, bringing you "no-mushy-soap, recyclable, stylish" solutions. Soon, your bathroom jar might just be a tiny hero in the fight against plastic!Learn more about soap jar here
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