A rising beauty and personal care brand, LOST RANGE focuses on high-performance skincare and grooming products. As its lineup expanded (to include serums, hair wax, and travel-sized items), it faced packaging challenges: existing options lacked premium feel, failed to protect active formulas, and didn’t align with its
sustainability goals. It thus sought a partner with strong technical and custom skills.
LOST RANGE’s former packaging held it back:
- Poor formula protection: Traditional plastic couldn’t block UV or moisture, degrading ingredients like peptides/hyaluronic acid and shortening shelf life.
- Mismatched texture: Ordinary materials lacked a premium touch, weakening consumer trust in its high-quality positioning.
- Eco-gap: Disposable plastic clashed with its eco-values, failing to meet conscious consumers’ needs.
- Slow customization: Rigid processes delayed limited-edition designs, slowing market response.
Tailored to LOST RANGE, MERRYNEWON’s full aluminum packaging solution integrated protection, aesthetics, and sustainability:
- Formula freshness: Food-grade aluminum with light-blocking, airtight seals blocked 100% UV and isolated moisture/oxygen, extending shelf life by 6+ months. Vacuum locks prevented oxidation for wax/liquid products.
- Premium texture: Micron-level finishing (mirror silver/matte black) delivered a smooth metallic feel. Laser engraving (for premium lines) and gold stamping/embossing (for limited editions) boosted luxury.
- Sustainability: 100% recyclable aluminum cut plastic use by 80%. Modular design let users replace refills (bottles reusable for 5+ years), matching LOST RANGE’s eco 理念.
- Flexible customization: “Bare jar + custom labels” enabled 15-day limited-edition production, supporting Pantone coatings and dual-sided specialty labels.
Since adopting MERRYNEWON’s solution, LOST RANGE saw notable gains:
- 72% fewer complaints about spoiled formulas; post-purchase reviews praised the packaging’s “premium feel” and “ease of use.”
- 300% more social media talks on its “eco-responsibility,” strengthening its sustainable image.
- Limited-edition products sold out in 3 days; premium lines gained 25% higher pricing power (no sales drop).
- 40% shorter packaging development time, speeding new product iterations.
The collaboration shows high-quality packaging is more than a container—it’s a core carrier of brand value. “
MERRYNEWON’s solution turns packaging into a competitive edge,” said a LOST RANGE representative.
MERRYNEWON will deepen cooperation to explore innovations like smart packaging (with usage tracking) and diverse recyclable materials, driving the beauty industry’s sustainable development.
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