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Sticking Only Labels? What a Waste! How Full-Printing Made Pocket Salt’s aluminum jar “Speak”
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Sticking Only Labels? What a Waste! How Full-Printing Made Pocket Salt’s aluminum jar “Speak”

2025-08-28

1. Let Your Brand IP “Own the Stage”

Old labels hid Pocket Salt’s core asset—its pet dog mascot Mildred—in tiny corners. Full-printing puts Mildred front and center: her face dominates the tin, paired with the slogan “Pinch me, I must be dreaming” and even paw-print details on lids. consumers instantly think, “This is Pocket Salt”—not “Just a labeled tin.”

2. Tell Both “Function” and “Feeling” in One Go

Labels struggle to explain what a product does and why it matters. Full-printing solves this:

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  • Function: Color-coded tins (e.g., green for herb-infused salt, blue for sea salt) let buyers “read” purposes instantly.
  • Feeling: Tin backs share “Mildred’s story,” turning a product into a personal companion—not just a commodity.

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3. Turn Packaging into a Sales Driver

With labels, Pocket Salt ordered just 500 units per design—shelves blended in, and buyers forgot the brand. Full-printing changed everything:

  • Shelf impact: Vibrant full-color tins stood out 3x more than competitors.
  • Order surge: Distributors doubled down, boosting orders to 3,000 units per SKU.
  • Free marketing: Customers repurposed tins (e.g., storing snacks), sharing the brand organically.

Final Thought:

Packaging is your first brand conversation. Labels “mumble”—full-printing “shouts” your story, value, and difference. If your packaging still feels “quiet,” full-printing could be the upgrade your brand needs to stand out and sell more.
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About Merrynewon

Specializing in flexible production, custom design, and end - to - end service, Merrynewon delivers eco - friendly, premium packaging for health, pet, and beauty industries.

Contact

Factory: 2nd Floor, No. 8, Lane 1, Yongxing Shajing East Street, Taihe Town, Baiyun District, Guangzhou

Showroom: Room 302, 211 Creative Park, No. 628 North Baiyun Avenue, Baiyun District, Guangzhou

Website: https://www.oalucanpack.com/